Writing and Distributing Articles to Build Contextual Links
Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it's users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, maybe that's why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it's almost a sure thing that plain link building loses all it's attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the only updates on those websites are the new links, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won't work anymore.
Maybe a few examples will make it clear. In the very beginning, I didn't know better, I needed to rank the keyword, tarp straps, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the honeymoon lasted until google changed it's mind. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what's next? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, sherri hill , I didn't put too much effort into it from start, but I never stopped posting, you probably think this site won't rank a all, in reality this site is doing pretty well for more than a few search terms. Now you can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like steel cargo bar, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, as long as you don't stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, it doesn't matter you're doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, for example load binder, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it's real easy and useful, it's a big loss if you don't use this tool.